In today’s digital age, the threat of cybercrime looms large over businesses of all sizes. As Cybersecurity Awareness Month is observed, the importance of robust backup practices cannot be overstated. In the wake of the increasing prevalence of ransomware attacks, the need for reliable data backups has been thrust into the spotlight.
Surprisingly, the threat of ransomware has had a positive impact on raising awareness about data backups. Companies are increasingly investing in mitigations to protect their data stores from cybercriminals. According to estimates, the percentage of victims who pay their extorters dropped significantly from 85% in Q1 2019 to just 35% in Q4 2022. This trend underscores the effectiveness of proactive measures in safeguarding critical business data.
Ransomware is not the only threat that businesses face. Destructive data extortion attacks, accidental data deletion, physical threats such as natural disasters, and regulatory requirements all necessitate a robust backup strategy. Failure to adequately backup data can lead to dire consequences, both financially and reputationally. The average ransomware payment in Q4 2022 was upwards of $400,000, making it imperative for businesses to prioritize their backup practices.
To achieve a successful backup strategy, careful planning is essential. Disaster recovery and business continuity planning, data discovery, classification, encryption, and protection of backups are critical components. Additionally, businesses must not overlook cloud data stored in SaaS applications and should regularly test the backups to ensure they can be easily retrieved if needed. The frequency of backups should align with the nature of the business, and businesses should choose their technology partners carefully to ensure compatibility and scalability.
It’s crucial for businesses to remember that backups are only one piece of the puzzle when it comes to cybersecurity. In addition to robust backup practices, businesses should complement them with security tools at the endpoint, network, and server/cloud layer, as well as follow other cyber-hygiene best practices like continuous patching, password management, and incident response.
In conclusion, data is the most important asset for businesses in the digital age. The cost of failing to backup data in line with best practices could be significant, making it imperative for companies to invest in a comprehensive backup strategy. With a well-thought-out backup plan, businesses can drive resilience and improve their cyber-hygiene, ultimately safeguarding themselves against potentially disastrous cyber threats. As the saying goes, failing to prepare is preparing to fail, and in the world of cybersecurity, these words ring especially true.

