360 Privacy, a digital executive protection platform, has recently secured a significant investment of $36 million from FTV Capital to enhance its services in safeguarding the personal data of high-profile individuals from potential misuse. This investment will allow the company to expand its focus from data deletion to a broader threat reduction approach, particularly in areas such as ad tech and location tracking.
According to founder and CEO Adam Jackson, the increasing prevalence of data broker sites and the easy accessibility of personal data have made executives and high-profile individuals more vulnerable to various threats. Jackson cited instances where stalkers were able to locate individuals’ addresses through data broker sites, highlighting the urgent need for enhanced data privacy protection.
360 Privacy initially focused on physical security measures to address these threats but later shifted its focus to data privacy protection after realizing the limitations of physical security in the digital age. The company aims to combat ad tech vulnerabilities and enhance device-level security to prevent cybercriminals from accessing critical personal data such as location history and browsing behavior.
With the support of FTV Capital, 360 Privacy plans to scale its engineering and marketing efforts to broaden its capabilities in monitoring and limiting the information collected and sold about individuals through advertising technologies. Jackson emphasized the importance of transitioning from a data deletion company to a comprehensive threat service protection provider to address the evolving cyber threat landscape effectively.
The proliferation of sensitive data available for purchase has made it easier for cybercriminals and other malicious actors to target high-profile individuals, posing significant risks to executive security. Jackson highlighted the need for proactive measures to reduce the threat surface around digital advertising and marketing, particularly in light of recent high-profile attacks utilizing open-source intelligence.
To strengthen its capabilities in removing personal information from data brokers, 360 Privacy plans to double its engineering team over the next year, focusing on AI, machine learning, automation, and data scraping technologies. Developing technology-driven solutions is seen as a scalable approach to address the fragmented nature of privacy laws across different states in the US.
Moreover, Jackson emphasized the importance of integrating cybersecurity into physical security strategies to provide comprehensive protection for individuals and organizations. As online threats continue to normalize violence against executives, the role of Chief Information Security Officers (CISOs) in ensuring holistic security measures is becoming increasingly crucial.
In conclusion, the significant investment secured by 360 Privacy reflects the growing importance of data privacy protection for high-profile individuals in the digital age. By expanding its services and focusing on threat reduction strategies, the company aims to mitigate cyber risks and enhance the overall security posture of its clients in an increasingly volatile digital landscape.