Boston, Massachusetts, June 30th, 2026, CyberNewswire
Reflectiz, a powerful platform dedicated to web exposure management, has announced an important live webinar in collaboration with Taboola titled “Securing Third-Party Marketing in the AI Era.” This insightful session is scheduled for July 8 at 9 AM EDT / 3 PM CEST.
In today’s digital landscape, every marketing vendor a company approves can potentially introduce third and even fourth-party scripts into their websites—scripts that often elude scrutiny by security teams. As the prevalence of Artificial Intelligence (AI) expands, the unseen complexities of these vendor relationships are increasing at a pace that traditional point-in-time audits are struggling to keep up with. The disparity between what organizations officially approve and what is actively executing on their sites can lead to serious risks, including data leakage, regulatory infractions, and compliance failures.
The upcoming webinar will be particularly noteworthy as it brings together two distinct perspectives that seldom converge: Idan Cohen, CEO and Co-Founder of Reflectiz, recognized for his extensive 20-year background in cybersecurity, and Omri Ariav, Director of Product Management at Taboola, who has a wealth of experience in managing the data layer of an advertising platform that successfully reaches over 600 million daily active users.
Cohen’s expertise encompasses offensive coding and penetration testing, culminating in his creation of Reflectiz—a platform that utilizes AI to address web security issues effectively. On the other hand, Ariav is instrumental in guiding Taboola’s AI transformation, delving deep into user data, tracking, attribution, and privacy. His work intricately links large-scale data management with user trust, as he continually addresses the challenges of integrating AI into real-world product workflows.
Cohen emphasizes the disconnect that can arise in digital marketing strategies: “Security teams approve a vendor list. They don’t approve what actually loads in the browser,” he states. Cohen highlights a vulnerability that arises when a single approved marketing tag can trigger a cascade of third- and fourth-party scripts that have not undergone any vetting process. He notes that the rapid growth facilitated by AI creates a challenge where those in charge of security can no longer keep pace with manual audits. This pivotal webinar aims to bridge that gap, fostering a cooperative environment between marketing and security teams, ensuring both operate from a unified perspective regarding what is actively running on their websites.
Participants in the session can expect to gain valuable insights, including:
- An understanding of what constitutes transparent, security-forward ad tech in 2026 and guidelines on how to evaluate which vendors meet these standards.
- A clear explanation of how a single approved marketing tag can give rise to a series of third- and fourth-party scripts, none of which have been adequately reviewed for safety.
- An exploration of the reasons AI-driven advertising technology is increasing the client-side attack surface at a rate that traditional audits struggle to monitor.
- A practical three-step framework designed to inventory, monitor, and govern the web supply chain effectively, allowing marketing and security teams to operate from a common foundation of data.
For all interested parties, registration for this informative webinar is open at the following link: Webinar Registration.
About Reflectiz
Reflectiz provides organizations with a unique outside-in evaluation of all scripts, tags, and third-party elements operating on their websites. By continuously mapping the client-side attack surface, Reflectiz identifies risks within a full contextual framework, empowering security and compliance teams to bridge the gap between approved and actual operations. This innovative platform is engineered to assist organizations in validating their security posture rather than making assumptions about it.
Contact Information
For inquiries, the PR & Social Media Manager at Reflectiz, Oran Frenkel, can be reached at:
Email: oran.f@reflectiz.com
Reflectiz is committed to fortifying the digital marketing landscape, ensuring that businesses can confidently navigate the complexities of third-party integrations while maintaining a robust security framework.