A new report by MarketsandMarkets™ has projected significant growth in the Threat Hunting Market, indicating a surge from USD 3.4 billion in 2024 to around USD 6.9 billion by 2029, with a compound annual growth rate (CAGR) of 14.9% during the forecast period. The relentless wave of cyberattacks faced by organizations has necessitated a proactive stance in combating threats, leading to the rise of the threat-hunting market. Unlike passive security measures, threat hunting involves actively seeking out hidden threats within networks to prevent potential havoc and safeguard sensitive data.
One of the key drivers of growth in the threat-hunting market is the increasing need for organizations to protect their sensitive data, ranging from financial records to intellectual property. This demand for robust security solutions is further fueled by the growing awareness of cyber risks across various industries, prompting the adoption of proactive security measures. By actively hunting for threats, organizations can gain a critical advantage by identifying and neutralizing potential threats before they cause significant damage, potentially saving millions of dollars in losses.
The services segment within the threat-hunting market is anticipated to witness the highest compound annual growth rate during the forecast period. This growth can be attributed to the global shortage of cybersecurity professionals, particularly in the field of threat hunting, which demands individuals with advanced skills in cyber threats, investigative techniques, and security tools. Threat-hunting services offer a viable solution by providing access to experienced professionals, reducing internal workloads, and enhancing threat detection and response capabilities more swiftly.
Large enterprises, which often handle sensitive data and critical infrastructure, are expected to hold a significant market share in the threat-hunting market during the forecast period. These organizations face the constant threat of cyberattacks, which can result in devastating economic and reputational consequences. Their sprawling IT environments, encompassing both on-premise infrastructure and cloud deployments, create multiple entry points for potential attackers. Therefore, large enterprises prioritize proactive threat detection to uncover hidden threats and mitigate security risks effectively.
In terms of region, the Asia Pacific region is projected to experience the highest CAGR in the threat-hunting market during the forecast period. The region is witnessing a rise in cyberattacks, including malware, ransomware, phishing attempts, data breaches, and advanced persistent threats, targeting businesses, governments, critical infrastructure, and individuals. The digital transformation in the Asia Pacific region has increased its reliance on technology, expanding the attack surface for cybercriminals. As a result, investments in proactive defense measures like threat hunting have become imperative to mitigate the growing cyber threats.
Major vendors in the global Threat Hunting Market include renowned companies such as IBM (US), Kaspersky (Russia), Capgemini (France), CrowdStrike (US), and Trustwave (US), among others. These companies play a crucial role in offering advanced threat-hunting solutions to organizations worldwide, enhancing their security posture and resilience against evolving cyber threats.
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