New research conducted by Omdia has revealed concerning findings regarding the security capabilities of the latest consumer smartphones. The survey, part of the fourth-annual Omdia Mobile Device Security Scorecard, involved 1,572 consumers in 13 major countries across the Americas, Asia, Oceania, and Europe in October 2024. The study aimed to understand smartphone users’ security concerns, attitudes, perception of common security threats, and key factors influencing smartphone purchases.

The survey results showed that phishing scams and attacks, such as texts, emails, or calls seeking personal information, were the most common security issue reported by consumers, with 24% acknowledging experiencing such incidents. This highlights the prevalence and impact of phishing attacks in the digital age.

Omdia’s research also delved into the significance consumers place on different security features, with anti-phishing measures receiving the highest net-importance rating. Over the years, the importance of anti-phishing features has been on the rise, reflecting consumers’ growing awareness of the risks associated with phishing attacks and data breaches.

Malware and viruses, as well as physical theft, were identified as the next most common security concerns among consumers. This underscores the multifaceted nature of security threats faced by smartphone users in today’s interconnected world.

When it comes to mobile device security testing, Omdia evaluated leading premium smartphones to assess the availability and effectiveness of security features. Notably, Google’s Pixel 9 Pro and Samsung’s Galaxy S24 emerged as top performers in the test, outscoring Apple’s iPhone 16 Pro and other prominent Android devices like the OnePlus 12, Xiaomi 14, and Honor Magic 6 Pro.

Despite the emphasis consumers place on anti-phishing protections, the study found that no device was able to detect all attempted phishing texts, calls, and emails during testing. While Android devices from Google, Xiaomi, OnePlus, Honor, and Samsung successfully flagged suspected spam calls, the iPhone 16 Pro lacked similar safeguards, highlighting variations in security features across different smartphone brands.

Moreover, the research revealed that certain devices were unable to identify malicious links in text messages and emails, underscoring the evolving nature of cyber threats and the challenges in combating sophisticated phishing attacks effectively.

The lack of effective security measures on mobile devices has detrimental consequences for consumer trust. According to Omdia’s findings, 73% of consumers reported a decrease in trust in smartphone brands and operating system developers following security incidents. This erosion of trust underscores the urgency for smartphone manufacturers to enhance their security protocols and protect users from evolving cyber threats.

In conclusion, while smartphone vendors have made strides in implementing advanced phishing protection features, there is room for improvement in baseline security measures. Omdia advocates for greater awareness initiatives to empower consumers to recognize and respond to security threats effectively. By fostering a culture of vigilance and preparedness, both manufacturers and users can collaborate to mitigate the risks posed by cyber threats targeting mobile devices.

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