Segura, formerly known as senhasegura, a prominent player in Privileged Access Management (PAM), has recently revealed its rebranding to mark the beginning of a new era for the company. Established in Brazil back in 2009, senhasegura swiftly gained global recognition for its top-notch PAM solutions. Over the years, the company has been consistently featured in renowned analyst reports such as the Gartner Magic Quadrant and Forrester Wave, lauded for its innovation, user-friendliness, and customer-centric approach.
Notably, senhasegura has been honored as Customers’ Choice in the Gartner Voice of the Customer Report on four separate occasions and is a frequent recipient of accolades from prestigious analyst firms like KuppingerCole, Frost & Sullivan, and ISG. These accolades have solidified senhasegura’s reputation for excellence in innovation, technical prowess, and operational excellence.
The transition from senhasegura to Segura signifies more than just a change in name; it represents a strategic evolution aimed at enhancing Segura’s global footprint and aligning with the company’s expanding platform. The company is shifting its focus from privileged access protection to a more holistic approach to identity security, positioning itself for the evolving landscape of cybersecurity.
With a presence in over 70 countries, Segura serves a clientele of over 800 organizations spanning various sectors such as banking, aviation, and telecommunications, supported by a global network of more than 260 resellers. The new branding emphasizes Segura’s dedication to delivering straightforward, scalable identity solutions that empower teams to operate efficiently and stay ahead of security challenges.
CEO of Segura, Marcus Scharra, envisions this transition as a pivotal step towards establishing Segura as a leading brand in the cybersecurity realm. The rebranding reflects the company’s emphasis on offering enhanced identity protection solutions that are both comprehensive and effective.
In line with its strategic transformation, Segura also introduced Segura 4.0, the latest iteration of its access and identity management platform, on March 31. This updated version boasts improved speed, intelligence, and a user-friendly interface tailored to address real-world security concerns faced by IT teams. Segura 4.0 streamlines privileged access management processes, offering stronger security measures and enhanced control without unnecessary complexity.
Marcus Scharra emphasizes Segura’s commitment to user experience, citing the company’s reputation for delivering superior UI/UX and promising an even higher standard with Segura 4.0. The updated platform aims to make privileged access and identity security more efficient and user-friendly for organizations seeking robust digital security solutions.
In essence, Segura’s evolution from senhasegura signals a strategic shift towards a more comprehensive approach to identity security, underscoring the company’s commitment to innovation, customer satisfaction, and staying at the forefront of the cybersecurity landscape.