WhatsApp’s new feature, Advanced Chat Privacy, has been introduced to give users more control over their conversations. This optional tool allows users to block others from exporting chats, auto-downloading media, or using content with AI tools. While this feature does enhance privacy, it’s important to note that individual screenshots and manual downloads are still possible even when this feature is active. WhatsApp recommends using this feature in sensitive group chats where participants may not be familiar with each other.
The rollout of this new setting to users on the latest WhatsApp version aims to provide added security for private exchanges. This move is in line with WhatsApp’s commitment to offering end-to-end encryption and more robust user privacy options. By enabling this feature, users can have greater confidence that the information they share will stay within the platform. However, it should be noted that this tool does not completely prevent all forms of data capture, such as screenshots or direct copying of text.
This announcement comes at a time when WhatsApp’s parent company, Meta, is facing regulatory scrutiny in the European Union. Meta has been fined €200 million by the European Commission for violating the Digital Markets Act between March and November 2024. The Commission found that Meta was coercing users into a “pay or consent” system without providing a true alternative, which limited user control over personal data usage and ad targeting.
It’s important to clarify that this fine only applies to the original model that was in place before Meta introduced a revised version in November 2024. EU regulators are currently examining whether this updated model complies with the law and collects less personal data. If Meta is found to be non-compliant, they could face additional penalties under the Digital Markets Act. In response to these allegations, Meta has criticized the EU’s position, arguing that it unfairly targets American companies while letting others off the hook.
Overall, the introduction of Advanced Chat Privacy by WhatsApp represents a step towards empowering users to better protect their privacy while engaging in conversations on the platform. As technology continues to evolve, it is crucial for companies like Meta to adapt their practices to comply with regulations and prioritize user privacy. The outcome of this regulatory scrutiny will likely have significant implications for how tech companies operate in the EU and beyond.