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AI and the Upcoming Evolution of Automated Calls: Safeguarding Providers and Customers Against Advanced Voice Scams

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AI and the Upcoming Evolution of Automated Calls: Safeguarding Providers and Customers Against Advanced Voice Scams

AI-Powered Robocalls: A Growing Threat to Consumers and the Telecom Industry

The prevalence of robocalls targeting consumers is a pressing issue that is causing widespread mistrust within the telecom industry. With the advent of generative Artificial Intelligence (AI), fraudsters are able to conduct more sophisticated and believable scams, leading to significant financial losses for mobile users globally. According to Juniper Research, it is estimated that by 2027, consumers will lose a staggering $70 billion due to fraudulent and scam calls.

The use of AI by fraudsters has revolutionized the way robocalls are carried out, making it increasingly difficult for consumers to discern between legitimate and fraudulent calls. The rise of deep fake technology allows scammers to impersonate business, banking, and government executives, as well as family members, duping unsuspecting victims into giving in to financial demands. Moreover, AI enables scammers to automate thousands of calls in minutes, analyze calling patterns, and target victims more effectively.

As the problem of AI-powered robocalls continues to escalate, it poses a significant threat to the reputation of the voice industry as a whole. Consumers are becoming more wary of answering calls from unknown numbers, leading to lower answer rates and potential migration to other communication channels. In order to combat this growing risk, it is imperative for the voice industry to take proactive measures to restore trust in calling line identifications (CLIs) and protect consumers from unwanted calls.

The Federal Communications Commission (FCC) has taken steps to address the issue of robocalls by implementing new rules to limit the number of robocalls placed on landline numbers. While these regulations are a necessary step in mitigating robocalls in the US, larger, global-scale actions are needed to effectively combat this pervasive threat. Deploying reliable number information services is essential not only to comply with regulatory requirements but also to safeguard consumers from fraudulent activities.

In response to the escalating risks posed by AI-powered robocalls, carriers must strengthen their defenses against fraud and spam calls. By deploying basic security protocols and implementing robust measures to validate CLIs and block invalid traffic, carriers can better protect their users. Leveraging solutions such as Do Not Originate (DNO) lists and Global Number Range (GNR) data can provide carriers with the tools they need to detect and block fraudulent numbers, ensuring the integrity of voice traffic.

The fight against advanced robocall tactics requires a comprehensive approach that incorporates trusted DNO lists and GNR data to safeguard consumers and uphold the integrity of the voice industry. By actively addressing the challenges posed by AI-driven scams, carriers can build trust with consumers and secure the future of voice communications.

In conclusion, the proliferation of AI-powered robocalls presents a significant threat to consumers and the telecom industry at large. By implementing effective solutions and collaborating on a global scale, stakeholders can work together to combat fraudulent activities and protect users from unwanted calls. With the right tools and strategies in place, the voice industry can navigate the evolving landscape of robocalls and ensure a secure and trustworthy communication environment for all.

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