Akamai Technologies, Inc. has recently launched Content Protector, a new product aimed at stopping scraping attacks without hindering legitimate traffic that businesses rely on to thrive. Scrapers, also known as scraper bots, are an essential part of the commerce ecosystem as they search for new content, compare products, and gather updated information to provide to customers. However, they are also used for harmful purposes such as competitive undercutting, inventory hoarding attacks, and counterfeiting goods and websites. Additionally, scrapers can degrade site performance by constantly pinging sites, frustrating consumers and causing them to abandon their visits.
With the increasing sophistication of scrapers in recent years, Akamai Content Protector is designed to detect and mitigate evasive scrapers that steal content for malicious purposes. This enables improved site performance, an enhanced user experience, and the protection of intellectual property. The product aims to provide better detections and fewer false negatives without increasing the rate of false positives. It is targeted towards companies that need to protect their reputation and revenue potential.
Content Protector offers tailored detections using various methods including protocol-level assessment, application-level assessment, user interaction analysis, user behavior monitoring, and risk classification. These methods help to identify and distinguish between human and bot traffic, mitigating the risks associated with scraping attacks.
Rupesh Chokshi, SVP and GM of Application Security at Akamai, highlights the broader benefits of Content Protector, stating that “By safeguarding your digital assets from scraping threats, it prevents competitors from undercutting your offers, enhances site performance to keep customers engaged, and protects your brand from counterfeiters. Content Protector provides direct business value to grow your digital business with confidence.”
Akamai Technologies, Inc. is a leading company in the cloud computing, security, and content delivery solutions industry. Their Connected Cloud platform aims to bring apps and experiences closer to users while keeping threats at bay. They are committed to helping billions of people live, work, and play every day.
Overall, the introduction of Content Protector by Akamai Technologies, Inc. marks a significant development in the fight against scraping attacks. By providing businesses with a tool to protect their digital assets and improve site performance, Akamai aims to empower companies to grow their digital businesses with confidence. For more information on Akamai’s cloud computing, security, and content delivery solutions, visit akamai.com.