Dino DiMarino, the newly appointed CEO of AppViewX, has set a bold target of doubling the company’s annual recurring revenue within the next two to three years. This ambitious goal is to be achieved through a combination of refining the product strategy and enhancing go-to-market and channel execution strategies.
DiMarino’s appointment as CEO comes on the heels of AppViewX being acquired by private equity firm Haveli. He takes over from Gregory Webb, who transitioned to the role of chairman. One of DiMarino’s key priorities is to explore the impact of post-quantum computing and non-human identities on the company’s public key infrastructure and certificate life cycle management capabilities.
Having joined AppViewX recently, DiMarino is focusing on internal alignment, client engagement, and strategic planning in the initial phase. He plans to visit the company’s offices in India, meet with sales and marketing teams in North America, and participate in industry conferences such as the Gartner Identity Conference and RSA Conference.
In a rapidly evolving technology landscape, DiMarino emphasizes the need for organizations to adapt to cryptographic changes driven by quantum computing advancements. He warns that failure to do so could leave companies vulnerable to encryption system vulnerabilities. With the growing adoption of cloud services and automation, managing and securing machine identities like API keys and service accounts becomes a critical priority.
As DiMarino charts a course for increasing annual recurring revenue, he underscores the importance of gross revenue retention and net revenue retention as key metrics for gauging client satisfaction and expansion. Marketing initiatives and channel partnerships are expected to play a crucial role in achieving these goals, along with a strong focus on sales execution and product innovation.
Drawing on his extensive experience in cybersecurity and revenue leadership roles, including stints at Mimecast, Snyk, and Qualys, DiMarino brings a wealth of industry knowledge to his new position. His decision to stay within the cybersecurity domain aligns with his comfort and expertise in this area. The global footprint of AppViewX, particularly its presence in India, was also a compelling factor for DiMarino, given his previous experience working with international teams.
Unlike some private equity firms that prioritize short-term profits, Haveli, the firm behind AppViewX’s acquisition, is committed to long-term growth. This growth equity approach involves reinvesting core profits into key areas such as sales, marketing, and research and development to drive expansion while maintaining a focus on product excellence.
Overall, DiMarino’s vision for AppViewX centers around sustainable growth, customer satisfaction, and market reputation. By leveraging his expertise, industry relationships, and strategic insights, he aims to steer the company towards achieving its revenue targets and solidifying its position in the cybersecurity landscape.