Microsoft and Proximus Group have recently formalized a 5-year strategic partnership, aimed at bolstering their digital leadership and advancing innovative solutions for both business and residential customers in Belgium and beyond. This collaboration will allow both companies to leverage their strengths and enhance their offerings in key areas.
The strategic partnership between Microsoft and Proximus focuses on three main components:
1. Communication Platform as a Service (CPaaS) and Digital Identity (DI) Collaboration: The partnership aims to advance communication platform services, facilitating seamless customer engagement across various channels. Proximus Group’s expertise in CPaaS and DI, supported by BICS global networks and coverage through Telesign and Route Mobile, will drive innovation in customer communication and security services. By joining forces, both organizations plan to make the digital realm a safer space by ensuring trusted communication through Digital Identity and anti-fraud solutions.
2. Proximus joining forces with Microsoft for a strategic cloud transformation: Key platforms will be migrated to Azure cloud services, ensuring improved scalability, faster market delivery, and enhanced security measures. This transformation will expedite the integration of cutting-edge AI technologies in customer service and operations, while also providing Proximus engineers with a superior development environment for creating innovative products and experiences.
3. Enhanced Go-to-Market for Proximus: Microsoft will collaborate closely with Proximus to optimize its go-to-market strategy, empowering Proximus to enhance its role as a top-tier Microsoft reseller in Belgium. This partnership will benefit all Proximus customers who use Microsoft products and services, enabling Proximus to offer innovative sovereign cloud solutions to the market.
The partnership between Microsoft and Proximus signifies a shared commitment to driving technological advancements and delivering exceptional value to customers in Belgium and beyond. Both companies are excited about the opportunities that lie ahead and are eager to shape the technological landscape together.
Marijke Schroos, General Manager of Microsoft Belux, expressed her enthusiasm for the partnership, stating that the collaboration will create a powerhouse of technological innovation for the benefit of partners, customers, and society as a whole. Guillaume Boutin, CEO of Proximus, echoed this sentiment, highlighting the positive outcomes that can result from the partnership with Microsoft and emphasizing the continued benefits for business and residential customers.
Overall, the strategic partnership between Microsoft and Proximus is set to redefine customer experiences and drive innovation in communication services, showcasing the combined efforts of both companies and their international affiliates. This collaboration represents a significant step towards enhancing digital offerings and creating seamless connectivity for customers.