Parents across the globe are increasingly concerned about the safety of their children on social media platforms, particularly with the rising popularity of Snapchat among kids and teens. With over 750 million monthly active users, many parents are taking the time to understand the potential risks and explore the safety features available on the app to protect their children.
Snapchat, known for its disappearing messages, stories, and augmented reality filters, has become a favorite among younger users. However, despite its fun features, the app collects personally identifiable information, location data, and biometric data on users, raising privacy concerns. Additionally, the use of the MyAI chatbot for targeted advertising has sparked criticism from data protection regulators.
One of the main concerns for parents on Snapchat is the risk of cyberbullying. Disappearing messages make it challenging for parents to monitor their children’s online activity, potentially enabling cyberbullies and predators to target vulnerable users. Inappropriate content and the risk of grooming and sextortion are also valid concerns, with reports of grooming offenses on the platform increasing in recent years.
To address these risks and protect their children online, parents are advised to engage in open conversations about social media use and set clear rules and boundaries for app usage. Sharing best practice advice on mental health and social media, ensuring children sign up with the correct age, and discussing what is appropriate to share are essential steps to keeping kids safe on Snapchat.
Exploring the app’s safety features together, such as in-app warnings for unknown contacts, enhanced blocking options, and privacy settings, can further enhance online safety. Parents can also leverage tools in the Snapchat Family Center to monitor their child’s activity and report any concerns to the app’s Trust and Safety team. By actively engaging with their children’s online activity, parents can create a safer digital environment for their families.
In today’s digital age, where children are increasingly connected online, parental involvement and understanding of social media platforms like Snapchat are crucial for ensuring the online safety and well-being of young users. By staying informed and actively participating in their children’s online experience, parents can help mitigate the risks and promote responsible online behavior among their kids.

