In an exciting development, Experian, a global data and technology company based in Costa Mesa, Calif., has officially announced its acquisition of NeuroID, a leading industry player in behavioral analytics. This strategic move is set to enhance Experian’s fraud risk suite by integrating NeuroID’s cutting-edge capabilities, which provide valuable insights into digital behavioral signals and analytics for both new and returning users across various stages of the customer journey, including account openings, logins, and transactions.
NeuroID’s behavioral analytics solutions are now seamlessly integrated into Experian’s CrossCore® platform on the Experian Ascend Technology Platform™, serving as a critical fraud-detection tool for clients. With Experian’s existing identity verification and fraud prevention solutions having already helped clients prevent an estimated $15 billion in fraud losses globally last year, the addition of NeuroID’s capabilities further strengthens the comprehensive suite of services available to clients.
The rise of generative AI-driven fraud has prompted companies across industries, from financial services to healthcare and e-commerce, to actively seek out innovative fraud-detection technologies like behavioral analytics. The insights derived from behavioral analytics play a crucial role in real-time fraud mitigation, helping to prevent identity theft, account takeover, bot attacks, and other fraudulent activities. This empowers businesses to deliver a seamless and secure customer experience in today’s digital landscape.
Robert Boxberger, President of Experian’s North American Identity & Fraud business, expressed his enthusiasm about the acquisition, emphasizing the company’s dedication to equipping clients with top-notch data, analytics, and insights to combat fraud effectively. The collaboration with NeuroID is expected to result in the development of new offerings that not only detect risks but also empower businesses to navigate the online space with confidence.
Similarly, Jack Alton, CEO at NeuroID, highlighted the shift in the fraud landscape driven by AI and the importance of leveraging behavioral interactions to assess user riskiness. By combining forces with Experian, NeuroID aims to support companies in adapting to this evolving landscape by providing secure and frictionless solutions that enhance overall security and user experience.
The partnership between Experian and NeuroID signifies a pivotal step in the fight against fraud, offering clients a comprehensive suite of fraud detection tools that leverage the latest advancements in technology and analytics. With a shared commitment to innovation and security, the collaboration is poised to address the ever-evolving challenges posed by fraud in today’s digital age.
To learn more about the comprehensive fraud management solutions offered by Experian, visit https://www.experian.com/business/solutions/fraud-management.
About NeuroID:
NeuroID is a global leader in behavioral analytics, specializing in privacy-centered fraud prevention for digital businesses. Through its proprietary technology, NeuroID enables businesses to gain deep visibility into digital interactions without compromising user privacy, allowing for proactive fraud monitoring and prevention. By combining innovative technology with expert guidance, NeuroID helps organizations stay ahead of fraud threats, minimize losses, and optimize risk management practices. For more information about NeuroID’s products and services, visit https://www.neuro-id.com/.
About Experian:
Experian is a renowned global data and technology company that drives opportunities for individuals and businesses worldwide. By utilizing a unique blend of data, analytics, and software, Experian plays a crucial role in redefining industries such as lending, fraud prevention, healthcare, digital marketing, and automotive markets. With a global presence spanning diverse sectors, Experian focuses on empowering individuals to achieve their financial goals and save time and money. The company’s commitment to innovation and data-driven solutions is evident in its investments in talented individuals and advanced technologies, exemplifying its position as a market leader in data and technology solutions.
For more information on Experian and its wide range of offerings, visit experianplc.com.
It is important to note that Experian and the Experian trademarks mentioned in this announcement are the property of Experian and its affiliates, while other product and company names referenced belong to their respective owners.