In a recent thought-provoking talk, prominent AI researcher Gary Marcus delved into the societal impact of artificial intelligence (AI) and called for a reimagined approach to AI development to steer clear of the pitfalls of surveillance capitalism. The pressing questions of whether AI will benefit or harm society, and what type of AI is desirable, were at the forefront of Marcus’s discussion.
Marcus, a cognitive scientist, shed light on the current societal implications of AI, pointing out the various issues that plague popular generative AI tools and the numerous risks posed by unchecked generative AI systems. He criticized the existing AI as “morally and technically inadequate” and categorized it as “rough draft AI”, emphasizing the urgent need for a significant shift in the development of AI. Marcus cautioned against the perils of surveillance capitalism, where AI technologies prioritize profit over the well-being of individuals.
Drawing parallels to the public’s response to the challenges of climate change, Marcus highlighted the approach taken by big tech companies in developing these technologies. He underscored the necessity for collective action and offered recommendations for policymakers and society at large. Ultimately, Marcus articulated his vision for an AI ecosystem that upholds human rights and dignity – an AI that serves the interests of all.
Marcus’s talk also resonated with ESET’s commitment to fostering scientific innovation and progress. The cybersecurity company has been actively engaged in promoting a deep appreciation for science, celebrating groundbreaking research, and collaborating with leading thinkers in technology and science. In a recent collaboration with the global science communication festival Starmus, ESET brought the 7th edition of the festival to Bratislava, Slovakia, in May 2024.
The Starmus festival featured a diverse range of perspectives from some of the world’s foremost thinkers, offering insights into how technology is being leveraged to address the most pressing challenges of today. Through this partnership, ESET continues to champion scientific advancement and facilitate meaningful dialogue on the transformative power of technology.
As we navigate the complex landscape of AI development, Marcus’s call for a reimagined approach serves as a compelling reminder of the need to prioritize ethical considerations and human values in the design and deployment of AI technologies. By aligning AI development with principles that uphold human rights and dignity, we can cultivate an AI-driven future that benefits society as a whole.