Rod Schultz, the CEO of Bolster, has been making waves in the cybersecurity industry as he aims to bridge the gap between external brand threats and internal data defense challenges. With a background in leading product and engineering at companies like Dust, Zoom, Adobe, Apple, and Cisco, Schultz brings a wealth of experience to Bolster.

Bolster, a Silicon Valley-based brand security startup, recently appointed Schultz to lead the charge in adapting its technology to serve Chief Information Security Officers (CISOs). Schultz’s goal is to address both external threats and internal data risks as the adoption of Artificial Intelligence (AI) continues to grow. By leveraging Bolster’s AI models developed for scanning and identifying threats across the dark web and email, Schultz plans to enhance internal data security measures.

In a recent interview, Schultz highlighted the increasing ease and low cost of creating fraudulent content, which poses a significant risk to individuals and organizations. He emphasized the importance of utilizing AI and machine learning technologies to combat the rise of AI-generated fraud, particularly in exploiting social engineering vulnerabilities.

Schultz’s vision for Bolster goes beyond external brand protection. He sees an opportunity for the company to expand its capabilities to safeguard sensitive internal data, especially as businesses rely more on AI for decision-making processes. By focusing on internal data challenges, Schultz aims to provide enterprises with the tools and technology needed to ensure the integrity and trustworthiness of their data.

To cater to the demands of CISOs and internal security needs, Schultz plans to pivot Bolster’s strategy towards engaging CISOs directly. He acknowledges the unique requirements and expectations of CISOs compared to brand and trust teams, emphasizing the need for a more rigorous approach to internal data security.

Transitioning towards internal data protection will require Bolster to evolve its deployment strategies and ensure its technology meets the stringent standards set by CISOs. Schultz is confident in Bolster’s ability to adapt and stay competitive in the cybersecurity market, thanks to its strong industry backing and partnerships, including support from Microsoft.

As Bolster continues to evolve, Schultz is focused on key metrics such as revenue growth, customer retention, and expanding module capabilities. He believes that incremental growth and building upon existing relationships are crucial for Bolster’s success in the long run. By adding new modules and capabilities over time, Schultz envisions Bolster becoming a leader in brand and internal data security solutions for enterprises.

In conclusion, Rod Schultz’s appointment as CEO of Bolster signifies a new chapter for the company as it navigates the ever-evolving landscape of cybersecurity. With his expertise and strategic vision, Schultz is poised to lead Bolster towards greater success in addressing the complex challenges of external and internal data security in the age of AI.

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