Huntress and ALSO Forge Pan-European Distribution Partnership to Enhance MSP Offerings
Huntress, a prominent player in the cybersecurity landscape, has officially entered into a strategic distribution partnership with ALSO, a large European technology provider. This collaboration aims to provide value-added resellers (VARs) and managed service providers (MSPs) in 31 countries with a new pathway to access Huntress’ cutting-edge Agentic Security Platform. This partnership underscores a significant step toward enhancing Huntress’s burgeoning channel ecosystem within the Europe, Middle East, and Africa (EMEA) region, where robust cybersecurity services are in increasing demand.
With more than 270,000 businesses already benefiting from its protective measures, Huntress recognizes the critical role its platform can play for security teams and service providers catering to smaller organizations. The significance of the Agentic Security Platform lies in its comprehensive security bundle, which integrates layered protection across various domains—namely endpoints, identities, logs, security posture, and employee behavior. This multi-faceted approach is bolstered by a sophisticated, AI-driven Security Operations Center that operates around the clock. For MSPs lacking the resources to maintain an in-house Security Operations Center, this model provides a feasible solution, enabling them to deliver continuous threat detection and response as part of their managed services.
Identity security has emerged as a critical focus area, especially considering ALSO’s established Microsoft practice. The companies anticipate that this existing relationship will facilitate a seamless integration of Huntress’s managed security capabilities into the Microsoft environments that many of their partner organizations already utilize. This approach not only allows FOR partners to maximize the value of their existing technological investments, but it also promotes the idea of layered security without the burdensome task of managing a parallel stack of solutions.
In the United Kingdom, Westcoast Cloud—a subsidiary of the ALSO ecosystem—will be responsible for local execution and expanding channel reach. Huntress believes that this localized approach will allow it to heighten its presence in the UK market while simultaneously nurturing the local relationships and expertise that partners expect. This strategy combines global reach with the nuanced understanding necessary for individual market needs, ultimately resulting in enhanced service delivery for end customers.
Kevin Hallmark, Head of Global Distribution at Huntress, emphasized the strategic importance of Europe in the company’s growth strategy. “Europe continues to be an important growth market for Huntress,” he stated. “Scaling effectively means giving more partners the tools, support, and access they need to protect more businesses in their local markets.” By partnering with ALSO, Huntress combines its extensive cybersecurity offerings with ALSO’s European scale and local expertise, ultimately aiming to reach a broader network of partners without sacrificing the quality of regional support.
Partners looking to integrate Huntress services will benefit from the ALSO Cloud Marketplace (ACMP), which facilitates quoting, ordering, API-driven provisioning, subscription management, billing, usage visibility, and renewals. The platform’s dual support for subscription and consumption models offers partners the flexibility to tailor Huntress services to meet their customer’s specific needs while aligning with their own business models.
Ana Sánchez, Group Sales Lead Cybersecurity at ALSO, remarked, “Huntress gives our partners a stronger way to strengthen their managed security offering and build scalable services for their customers.” She highlighted that by merging Huntress’s advanced security capabilities with ALSO’s knowledge of the local market and its digital platforms, VARs and MSPs across Europe can significantly expand their cybersecurity business.
This partnership constitutes yet another pivotal element of Huntress’s ongoing international expansion efforts. With a channel ecosystem now extending across more than 100 countries and a robust presence emerging in the Americas, Europe, Asia-Pacific, and Africa, Huntress is strategically supported by regional teams and crucial distribution partnerships.
Ultimately, the collaboration between Huntress and ALSO showcases a proactive approach to addressing the cybersecurity needs of businesses, particularly those smaller entities that require continuous and reliable security solutions. As the demand for effective cybersecurity solutions continues to rise, this partnership heralds a new era of accessibility and support for European MSPs, allowing them to deliver enhanced security offerings to their customers.