In the latest episode of ESET’s Unlocked 403 cybersecurity podcast, host Alžbeta Kovaľová sits down with Zuzana Legáthová, Senior Manager of Analyst and Tester Relations at ESET, to dive deep into the world of analyst relations and its vital role in the success of cybersecurity companies.
During the conversation, Zuzana sheds light on various aspects of analyst relations, starting with her own role at ESET and the significance of analyst relations programs in the cybersecurity industry. She emphasizes how analyst reports play a crucial role in influencing the purchasing decisions of businesses, underscoring the importance of building strong relationships with industry analysts.
One of the key points discussed is how analyst relations professionals navigate through the vast amount of information and noise in the industry to help their companies stay ahead of the competition. Zuzana provides insights into the strategies and tactics employed by AR professionals to sift through the noise and identify valuable insights that can give their companies a competitive edge.
Furthermore, the conversation delves into the collaborative efforts between security companies and IT research and advisory firms. Zuzana discusses the importance of building strategic partnerships with these firms to access expert insights and broaden their reach in the industry.
The discussion also touches upon the latest buzzwords in security and emerging trends that are shaping the cybersecurity landscape. Zuzana shares her perspectives on how these trends are influencing the industry and what companies need to keep in mind to stay ahead of the curve.
Overall, the conversation between Alžbeta and Zuzana provides valuable insights into the world of analyst relations and sheds light on the strategies and best practices that can help cybersecurity companies thrive in a competitive market.
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Make sure to tune in to the Unlocked 403 cybersecurity podcast for more insightful discussions and expert opinions on the latest trends in the cybersecurity industry.