Own recently unveiled its latest product, Continuous Data Protection for Salesforce customers, expanding its range of services to include recovery and analysis features. This new offering aims to provide customers with valuable tools to safeguard their critical, ever-changing, and highly important data within the Salesforce platform.
Continuous Data Protection from Own is designed to proactively detect and store data changes in Salesforce using platform events, thus preventing potential data loss. Unlike traditional backup and recovery solutions that rely on high-frequency snapshots taken periodically throughout the week or day, Own’s Continuous Data Protection captures data changes in near real-time, allowing businesses to stay on top of their data and ensure its integrity.
According to Own’s Chief Technology Officer, Adrian Kunzle, this innovative approach to Continuous Data Protection will give Salesforce customers a competitive edge by enabling them to capture every single change to their data. The goal of Own, established nearly a decade ago, has been to prevent data loss for cloud-operating companies. With Continuous Data Protection, Own aims to enhance data resilience and scalability, ensuring business continuity for its customers.
Continuous Data Protection not only enables rapid recovery of mission-critical data for Salesforce customers but also enhances data resiliency and scalability. By leveraging Salesforce Change Data Capture events, Own’s Continuous Data Protection allows customers to capture all changes to their production data in real-time, providing a comprehensive historical record of data changes over time. Additionally, the ability to create retroactive Point-in-Time snapshots down to the minute helps organizations mitigate data loss and achieve their Recovery Point Objective (RPO) and Recovery Time Objective (RTO) goals.
Furthermore, the higher-fidelity datasets generated by Continuous Data Protection facilitate more precise data analysis and AI innovations, allowing organizations to harness time-phased data sets for insights into customer health, sales pipeline trends, and more.
The Continuous Data Protection offering from Own is set to be available for general use starting August 19, 2024. This development marks a significant step forward in the realm of SaaS data protection, offering Salesforce customers unparalleled data protection and recovery capabilities to ensure the safety and integrity of their valuable information.