Proof has recently introduced Verify, a new live face-to-face experience that enhances identity verification by ensuring that users are legitimate, ultimately reducing the risk of fraudulent activities like deepfakes. This innovative solution aims to address the challenges faced by organizations and consumers worldwide, including declining security and trust in digital transactions, as well as the increasing prevalence of generative AI-powered deepfakes.
The current landscape presents significant obstacles for industries, with security and trust becoming paramount concerns. The Financial Crimes Enforcement Network (FINCEN) reports staggering annual losses of at least $81 billion in the U.S. due to falsified records, forged signatures, and identity theft. In light of these threats, security leaders are tasked with protecting against fraud while maintaining a seamless user experience.
Verify, built on the robust Proof identity authorization network, offers a comprehensive approach to tackling these issues. By leveraging advanced identity verification, face-to-face engagement, and deepfake detection, Verify empowers security teams to safeguard their users and brands effectively. Companies utilizing Verify can seamlessly direct users to secure video meetings with human agents, facilitating the identity verification process through biometric verification and deepfake analysis in real-time.
One of the key components of Verify is its deepfake detection process, supported by Reality Defender’s innovative deepfake detection models. By incorporating these cutting-edge technologies, Verify can accurately identify fraudulent actors and mitigate risks during critical user interactions, such as customer support engagements, password resets, and high-value financial transactions.
Pat Kinsel, the CEO of Proof, acknowledges the pressing need for enhanced trust and security in digital transactions, emphasizing the escalating fraud threat faced by organizations. Kinsel emphasizes that traditional fraud prevention methods are no longer sufficient in combating the evolving landscape of deepfakes and fraudulent activities.
The partnership between Proof and Reality Defender further strengthens Verify’s capabilities, positioning it as a frontline defense against fraudulent transactions. Ben Colman, CEO of Reality Defender, underscores the importance of trust in securing digital transactions and commends Verify for its integration of award-winning deepfake detection technology.
Mark Wilkins, Director of Customer Support at Prisidio, highlights the necessity of a smart, layered approach to combat sophisticated threats like social engineering attacks. By partnering with Proof, Wilkins asserts that organizations can enhance their fraud detection capabilities and tackle emerging security challenges effectively.
In addition to Verify, Proof offers a fraud detection product called Defend, which can be combined with Verify to analyze and mitigate risks in every transaction. Leading industry players, including First American, Zillow, USAA, and Green Dot, rely on Proof for its secure identity authorization network, reinforcing its reputation as a trusted partner in fraud prevention.
Overall, Verify represents a significant advancement in identity verification and fraud detection, providing organizations with the tools they need to combat fraudulent activities and enhance security in digital transactions. With the support of innovative technologies like Reality Defender, Verify sets a new standard for secure and trustworthy user interactions in an increasingly digital world.