F5, a multi-cloud application services and security company, is working towards creating a better digital world by partnering with advanced organizations to secure and optimize every app and API. With a commitment to providing outstanding and secure digital experiences, F5 is trusted by 85% of the Fortune 500 and numerous other global organizations to protect and enable the applications and digital experiences that are essential for their digital transformation efforts and growth.
Twitter, a popular social media platform, has been plagued by fake accounts and bot-controlled activity for a long time. However, since Elon Musk took over the platform, efforts have been made to address this issue. Dan Woods, Global Head of Bot and Risk Management at F5, estimated that over 80% of Twitter accounts were fake, but Musk’s actions have led to the removal of many fake accounts controlled by bots. Despite this progress, some “sticky” fake accounts continue to exist on the platform, which are more challenging to eliminate.
F5 plays a crucial role in safeguarding billions of transactions daily, protecting personal data, such as passwords, bank accounts, medical records, and family photos. The company’s bot defense infrastructure handles an average of 2 billion transactions per day, and they have provided guidance to hundreds of companies across various industries on managing bot traffic. Shockingly, a social networking site in the US discovered that 99% of their login traffic was automated after deploying F5’s bot defense technology.
This high proportion of automated traffic is not an isolated incident. F5’s findings suggest that 80-99% of traffic on many applications is automated, affecting organizations across different sectors, including retailers, financial institutions, telcos, and quick-service restaurants.
F5’s Distributed Cloud Bot Defense is a key technology in their anti-fraud solutions. This system leverages artificial intelligence (AI) to achieve remarkable long-term efficacy and zero customer friction in combating bots. One example of its effectiveness is with PUMA North America, a company that faced disruption from sneaker bots during the launch of new products, causing site downtime and customer disappointment. However, after implementing F5’s Distributed Cloud Bot Defense, PUMA North America successfully mitigated the attacks and provided a seamless experience for its loyal customers. With the solution in place, PUMA North America was able to launch high-demand shoes without performance degradation due to automated traffic.
Rick Almeida, Vice President of e-Commerce at PUMA North America, expressed satisfaction with the solution, emphasizing that it enabled the company to focus on sales, deliver consumer expectations, and contribute to future growth. Distributed Cloud Bot Defense has also been deployed to protect PUMA North America’s shopping app, ensuring a great experience for consumers while safeguarding the company from fraudulent activity.
As users’ expectations for secure and always available digital experiences grow, companies must adopt comprehensive multi-cloud networking solutions. F5’s Distributed Cloud Platform offers a hybrid and multi-cloud solution that simplifies the securing, delivering, and optimizing of traditional and modern apps across diverse deployment environments. The platform encompasses integrated application security capabilities such as web application firewall (WAF), API security, bot management, and DDoS protection.
In conclusion, F5’s dedication to improving digital experiences and enhancing security is evident through their partnerships with global organizations. By providing innovative solutions like Distributed Cloud Bot Defense, F5 enables businesses to protect their digital assets, mitigate bot attacks, and deliver exceptional digital experiences to their customers. In an era of evolving cyber threats and increasing regulatory requirements, F5’s multi-cloud networking solutions are essential for organizations to stay ahead and facilitate their digital transformation efforts. To learn more about F5’s bot defense and other solutions, visit their website.