HomeCyber BalkansRSAC 2025: Focus on Data Security and Identity Security

RSAC 2025: Focus on Data Security and Identity Security

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RSA Conference, an event that gathers a whopping 41,000 industry professionals, is not just about the parties and show floor giveaways. It is an opportunity for attendees to delve into emerging trends and gain practical insights into enhancing their security programs to ensure success. This can be achieved through attending sessions and engaging in discussions with fellow attendees.

One of the focal points at RSAC is data security and identity security. Dive into some key areas to explore at RSAC to elevate your security programs and stay ahead of the curve.

In the realm of data security, the landscape has rapidly evolved from being a slow-moving space filled with administrative challenges to a more dynamic and innovative field. Companies are increasingly realizing the importance of data loss prevention (DLP) and insider threat protection. Exciting advancements in generative AI (GenAI) have paved the way for novel approaches to DLP and insider risk protection. Innovators such as Harmonic Security, Mind, and Orion Security are leveraging GenAI for enhanced data security. Additionally, established players like Forcepoint, Microsoft, Proofpoint, and Thales are working on comprehensive solutions that combine data detection and response, DLP, DSPM, and insider risk protection to tackle the data security conundrum effectively. The focus at RSAC will be on how AI is being utilized to streamline investigations, reduce alert noise, and handle complex data types.

Moving on to identity security and AI agents, the industry buzz is around agentic AI and AI agents. These nonhuman identities present a unique challenge in terms of security and management. Recently, the Model Context Protocol (MCP) has gained significant traction for providing a standard for AI agents to interact seamlessly with data, tools, and interfaces. Although RSAC agenda sessions may not heavily feature this emerging technology, the conversation around how AI agents handle authentication and authorization across different environments will be intriguing. With identity security being a critical aspect to unlock the potential of agentic AI, exploring innovative solutions for identity security challenges will be a key focus.

The perennial debate between platforms and point products continues to influence the security industry. While platforms offer a broad approach to security challenges, some domains remain fragmented. In the realm of identity security, the debate persists between utilizing platforms versus best-of-breed point products. Vendors are expanding the scope of their products, but enterprises often opt for multiple technologies to address specific challenges. The state of play for identity security platforms and the convergence happening in mature areas will be a point of interest at RSAC.

Lastly, the security landscape is witnessing an influx of new startups solving pressing security problems. While established players are incorporating additional features into their platforms, innovative startups are stepping in to address gaps in secure collaboration and identity threat detection and response. Solutions such as Passbolt for secure collaboration and players like Breez Security and Permiso Security for ITDR challenges are reshaping the security market landscape.

As RSAC approaches, the excitement is palpable for industry professionals looking to gain insights, network, and stay abreast of the latest trends in cybersecurity. With a diverse range of topics to explore, attendees can expect a fruitful and enlightening experience at the conference.

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