Rubrik Unveils Identity Resilience Solution to Bolster Cybersecurity

In a significant move aimed at enhancing cybersecurity measures, Rubrik has announced its forthcoming solution, dubbed Identity Resilience. This innovative offering is designed to secure the entire identity landscape, complementing the company’s existing data protection solutions. As cyber threats evolve, Rubrik recognizes the necessity to address vulnerabilities associated with both human and non-human identities, positioning Identity Resilience as a crucial component for organizations striving to maintain operational continuity with minimal downtime.

A Crucial Vulnerability in Enterprise Security

Identity management has emerged as a critical focus within the sphere of cybersecurity. In an era where digital threats are rampant, identity systems serve as prime targets for malicious actors. Cybercriminals often exploit these systems to gain access to sensitive data and credential information, disrupting organizations’ operations and cyber recovery efforts. The emphasis on securing these vulnerable authentication infrastructures is particularly pressing, as they underpin virtually every major enterprise.

Mike Tornincasa, Chief Business Officer at Rubrik, elaborated on this pressing issue, stating, “Identity systems are not only complex and hard to manage, but they have also become the primary gateway for attackers aiming to access an organization’s valuable data.” Tornincasa added that Identity Resilience exemplifies Rubrik’s commitment to identity protection, empowering organizations to detect and mitigate threats targeting identities, much like their existing data security solutions.

Understanding the Landscape of Cyber Threats

The importance of effective identity protection cannot be overstated. According to a report by the Cybersecurity and Infrastructure Security Agency (CISA), a staggering 90% of attacks on critical infrastructure begin with an identity compromise. Such compromises often lead to privilege escalations, enabling attackers to infiltrate valuable corporate data. The slow and gradual nature of these threats makes it essential for organizations to adopt a comprehensive understanding of identity dynamics—specifically, the “who,” “what,” and “when” of access patterns.

Rubrik’s anticipated solution utilizes time-series data to provide continuous visibility into identity changes, allowing for the earlier detection of suspicious activities. Just as Rubrik diligently monitors and safeguards data, the company has tailored its new capabilities to protect vital identities, including non-human identities (NHIs) such as machines operating service accounts and access tokens. The complexity and prevalence of NHIs, which outnumber human identities, further complicate identity management. This necessitates a robust approach, as conventional identity security methods often neglect to assess the risks associated with NHIs, leaving organizations vulnerable.

A Unified Approach for Enhanced Cyber Resiliency

Traditionally, different teams within organizations have managed identity management, protection, and data security as separate entities, leading to inefficiencies and gaps in coverage. Recognizing this challenge, Rubrik aims to unify these capabilities, providing organizations with a more comprehensive view of both identity and data security.

The new Identity Resilience solution not only seeks to bolster current identity management structures but also addresses the need for faster recovery and enhanced resilience after a cyber incident. To this end, Rubrik has introduced several key features that streamline identity protection across hybrid environments.

Innovative Features of Identity Resilience

1. Hybrid Protection for Active Directory and Entra ID: Rubrik’s solution incorporates automated and orchestrated recovery workflows that enable organizations to restore complex hybrid identity infrastructures—including Active Directory forests and Entra ID tenants—more rapidly and reliably. Historically, recovering Active Directory could necessitate up to 22 manual steps; Rubrik simplifies this process with user-friendly wizards that significantly reduce complexity and time, making it one of the fastest-growing capabilities in the company’s history.

2. Comprehensive Risk Analysis for Human and Non-Human Identities: The solution offers a unified view across identity providers, allowing organizations to identify dormant or orphan accounts, detect risky privilege escalations, and reveal problematic access combinations that traditional tools may overlook. Beyond enhancing visibility, organizations can monitor identity risk and strategically revoke access, thereby enforcing the principle of least privilege and minimizing potential attack surfaces.

3. Complete Identity and Data Context: Instead of relying on fragmented data from identity providers, the solution integrates identity-based information with sensitive data context—such as healthcare and financial data—alongside privilege and activity. This holistic approach simplifies remediation efforts while bolstering the organization’s risk posture before an attack occurs, thus accelerating threat hunting and remediation during or after a cyber incident.

Conclusion: A New Frontier in Cybersecurity

As Ruby’s Identity Resilience solution prepares to transform how organizations approach identity management, it heralds a new chapter in cybersecurity strategies. By marrying the complexities of identity and data security, Rubrik not only enhances operational efficiencies but also fortifies organizations against the evolving landscape of cyber threats. As organizations gear up to implement this solution, the importance of a unified and proactive approach to cybersecurity has never been more crucial.

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