HomeSecurity ArchitectureSonu Sood urges M&E and corporate India to proactively address cybercrime issues

Sonu Sood urges M&E and corporate India to proactively address cybercrime issues

Published on

spot_img

In a groundbreaking collaboration, Sparsh CCTV, a leading electronic surveillance brand, has joined forces with the movie ‘Fateh’, starring Sonu Sood, to shed light on the pressing issue of cybercrime. The film, which was released on January 10, 2025, emphasizes the importance of combating digital threats, aligning perfectly with Sparsh CCTV’s mission to offer innovative and cyber-secure surveillance solutions.

Sparsh CCTV has distinguished itself as India’s first company to receive STQC certification (IoTScs) for its CCTV cameras, showcasing its dedication to protecting sensitive data. Sonu Sood, the brand’s ambassador and a vocal advocate for social causes, embodies Sparsh’s core values of trust, reliability, and innovation. Together, this collaboration aims to raise awareness about cybersecurity and empower individuals, businesses, and communities to proactively combat cyber threats.

In an exclusive interview with Adgully, Sonu Sood and Sanjeev Sehgal, Founder & CEO of Sparsh CCTV, discuss their partnership, the significance of secure surveillance in the digital age, and how ‘Fateh’ serves as a platform to inspire action against cybercrime.

Sonu Sood, when asked about his motivation to partner with Sparsh CCTV and ‘Fateh’ to combat cybercrime, highlighted the growing threat posed by cybercriminals and praised Sparsh’s technology-driven approach, especially their STQC-approved cyber-secured cameras. He emphasized the importance of awareness and proactive measures in ensuring cybersecurity for individuals and businesses, expressing his hope that the partnership would make a meaningful impact towards a safer digital future.

As a prominent figure with significant influence, Sonu Sood emphasized his responsibility to raise awareness about critical issues like cybersecurity. Through his collaboration with Sparsh CCTV and ‘Fateh’, he aims to educate people about the risks of cyber threats and promote solutions like Sparsh’s cyber-secure cameras to inspire vigilance in safeguarding digital spaces.

With India emerging as the second most targeted nation for cyber attacks, Sonu Sood believes that films like ‘Fateh’ and partnerships with brands like Sparsh play a crucial role in educating the masses about cybersecurity. By leveraging storytelling in cinema and showcasing real-world solutions, they can engage a wide audience and encourage proactive measures to protect against cyber threats.

Looking beyond their current partnership, Sonu Sood emphasized the need for both the entertainment industry and corporate India to take proactive steps in combating cybercrime effectively. He suggested that the entertainment industry continue to create awareness through impactful storytelling, while corporate India should focus on implementing strong cybersecurity measures and educating employees and clients about safe digital practices.

Sanjeev Sehgal, the Founder & CEO of Sparsh CCTV, spoke about the collaboration with ‘Fateh’ and its role in addressing the growing threats of cybercrime in India. He emphasized Sparsh CCTV’s commitment to combating cybercrime through innovation, pointing out their STQC-certified cameras and their critical role in creating a cyber-resilient India.

When asked about Sonu Sood’s partnership with Sparsh CCTV, Sanjeev Sehgal highlighted Sood’s alignment with the brand’s values of trust, reliability, and social impact. He praised Sood’s role in amplifying the message of community safeguarding through secure surveillance, especially in the context of ‘Fateh’ focusing on cybercrime.

Moreover, Sparsh CCTV’s long-standing reputation since 2002 has been built on trust and reliability, while also embracing innovation to connect with customers and redefine marketing success. By combining their trusted legacy with advanced technology, they aim to create meaningful connections with customers and promote a message of both reliability and progress.

As cyberattacks continue to rise, Sparsh CCTV is dedicated to raising awareness about cybersecurity in unique ways, including collaborations like ‘Fateh’. By integrating their cyber-secure cameras into the film, they aim to highlight practical solutions to combat digital threats and make cybersecurity more accessible to businesses and individuals.

Sparsh CCTV’s commitment to the Atmanirbhar Bharat initiative has further strengthened India’s self-reliance in electronic security. By manufacturing hardware and software locally and addressing the country’s security needs, Sparsh CCTV contributes to enhancing India’s electronic security infrastructure and supporting economic growth.

In conclusion, the collaboration between Sparsh CCTV and ‘Fateh’, featuring Sonu Sood, represents a significant step towards raising awareness about cybersecurity and inspiring action against cyber threats. By leveraging the power of storytelling in cinema and innovative surveillance solutions, they aim to create a safer and more secure digital environment for all.

Source link

Latest articles

Ransomware payment value decreased by over 30% in 2024

After a year of record payments to cyber criminals, the tide seems to be...

Data breach at Vorwerk: Hackers steal Thermomix user data

In a recent cybersecurity breach, hackers have managed to gain access to user data...

Behavioral Analytics in Cybersecurity: Identifying the Primary Beneficiaries

In the realm of cybersecurity, the cost of a data breach hit a new...

Britain Reportedly Requests Apple to Create Backdoor

In a shocking turn of events, the British government has reportedly issued a secret...

More like this

Ransomware payment value decreased by over 30% in 2024

After a year of record payments to cyber criminals, the tide seems to be...

Data breach at Vorwerk: Hackers steal Thermomix user data

In a recent cybersecurity breach, hackers have managed to gain access to user data...

Behavioral Analytics in Cybersecurity: Identifying the Primary Beneficiaries

In the realm of cybersecurity, the cost of a data breach hit a new...