There are a multitude of phishing techniques that attackers are implementing, beyond the more commonly known email phishing. These lesser-known methods are increasingly being used and successfully targeting victims. Let’s delve into some of these under-the-radar phishing techniques that are gaining traction:

One of the less talked about techniques is SEO Poisoning. Attackers are setting up numerous phishing websites each month, optimizing them for search engines to make them easily discoverable by potential victims. By using popular search terms, scammers are able to lure unsuspecting users to fake websites designed to steal personal information or distribute malicious content. Another variation of this technique involves hijacking legitimate Google business listings to deceive individuals into thinking they are contacting authorized representatives.

Paid Ad Scams are another favorite among hackers and scammers. By using various forms of online advertising, attackers promote malicious content, tricking users into visiting harmful websites, downloading malware-infected applications, or unwittingly sharing their login credentials. Some attackers even embed malware within advertisements, a tactic known as malvertising, to capture sensitive information from unsuspecting users.

Social Media Phishing has also become a prevalent method for targeting victims. Scammers create fake accounts impersonating trusted individuals or organizations, lure users into engaging with malicious content or messages, and spread disinformation through various means. They take advantage of popular social media platforms to trick users into clicking on malicious links, downloading harmful applications, or providing private information through fake surveys or quizzes.

QR Code Phishing, also known as “quishing,” is on the rise. Attackers are exploiting QR codes by placing them on posters, flyers, and social media posts, tricking users into scanning them or making payments to fraudulent accounts. This form of phishing has seen a significant increase in attacks over the past year.

Mobile App Phishing involves creating and distributing malicious applications on mobile app stores, targeting users who download and use these apps. Scammers may offer seemingly legitimate applications or clone popular ones to steal personal data or financial information. Researchers have identified numerous malicious apps on Google Play with millions of downloads, highlighting the scale of this growing threat.

Call Back Phishing is a social engineering technique where scammers manipulate victims into calling fraudulent call centers or helpdesks. By using deceptive tactics such as Google Forms to deliver phishing messages, scammers prompt victims to call back phone numbers provided in benign-looking forms or messages.

Cloud-based Phishing Attacks are becoming more common as cybercriminals exploit cloud services to execute phishing and social engineering attacks. By targeting platforms such as Microsoft Teams, Sharepoint, and Google Drawings, attackers trick users into clicking on malicious links or downloading harmful content stored in cloud storage services.

Content Injection Attacks involve exploiting vulnerabilities in software, devices, and websites to insert malicious content or manipulate users into sharing sensitive information. By updating hyperlinks or sending phishing messages through vulnerable devices like IoT, attackers can manipulate users into visiting malicious websites or downloading malware.

As these phishing techniques continue to evolve and become more sophisticated, organizations must prioritize cybersecurity training and awareness programs to build resilience against social engineering scams. By educating employees on recognizing and thwarting these threats, businesses can safeguard their valuable assets, information, and reputation from falling victim to these increasingly prevalent phishing attacks.

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