Credible Security, an independent security consultancy founded by Josh Yavor, Kim Burton, and Jessica Walters, has taken a unique approach to cybersecurity by bringing together professionals with diverse backgrounds. This unconventional strategy has proven to be a superpower in the world of security.

Yavor, the co-founder of Credible Security, emphasizes the importance of qualities such as empathy, effective communication, and building relationships based on trust in a security team. While technical knowledge and skill sets are essential, he believes that true leadership is the key to achieving greatness in security practices within any organization.

The trio of founders launched Credible Security in 2025, targeting business-to-business companies offering cloud services and software-as-a-service. Their focus is on supporting underserved teams within organizations, particularly go-to-market teams and early-stage companies navigating the complexities of security while also focusing on growth strategies.

The diverse backgrounds of the founding partners have been instrumental in shaping Credible Security’s unique approach to cybersecurity. Yavor, a former school teacher and IT consultant, brings a different perspective compared to Burton, who studied literature and classical languages, and Walters, who served as the chief of staff at Cisco’s Security Business Group team. This diversity of experiences enables the team to approach security challenges from various angles, avoiding groupthink and fostering innovation.

One of the key principles that Credible Security emphasizes is the importance of developing consistent and effective security strategies for customers, especially in the realm of cloud services. Yavor highlights the significance of building trust with end users as a critical component of B2B enterprises’ overall strategy. By aligning security strategies with business objectives, companies can leverage security as a competitive advantage, earning and maintaining the trust of their customers in the long term.

In the evolving landscape of cybersecurity, many organizations still struggle with conflating compliance with trust. Burton points out that compliance is merely a means of verifying trustworthiness, whereas true trust is built through shared values and goals. By designing products and processes that prioritize the customer’s trust, businesses can establish long-lasting relationships based on mutual respect and reliability.

Credible Security’s unique selling point lies in the team’s “layered experiences” as both buyers and developers of security products. With a wealth of experience in various security roles, including CISO, head of compliance, and chief of staff, the founders bring a comprehensive understanding of the challenges and opportunities in the industry. This multifaceted perspective allows Credible Security to offer tailored solutions that resonate with both the technical and business aspects of cybersecurity.

Overall, Credible Security’s innovative approach to cybersecurity, driven by a commitment to diversity and trust-based relationships, positions them as a formidable player in the ever-evolving landscape of digital security. By harnessing the power of varied backgrounds and experiences, the team is paving the way for a more inclusive and effective approach to safeguarding organizations against cyber threats.

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