WatchGuard® Technologies, a prominent player in unified cybersecurity, has recently become a member of the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program. This program, designed for AWS Partners offering software solutions that run on or integrate with AWS, aims to facilitate direct connections between participating ISVs and the AWS Sales organization to drive new business opportunities.
In today’s tech landscape, there is a growing trend among technology buyers to explore and purchase tools through cloud marketplaces. While the convenience, self-paced nature, minimal friction, and cost-effectiveness of this approach are enticing, many buyers often struggle with the intricate process of acquiring and implementing cybersecurity solutions. Cloud marketplaces serve as a crucial avenue for managed service providers (MSPs) to engage with buyers and showcase their managed services seamlessly within the purchasing journey. By being a part of the AWS Partner Network and the AWS ISV Accelerate Program, and featuring in the AWS Marketplace, WatchGuard is able to enhance its reach to MSPs worldwide, offering a diverse range of cybersecurity solutions.
Participation in the AWS ISV Accelerate Program equips WatchGuard with co-sell support and benefits to address customer requirements in collaboration with AWS field sellers on a global scale. Through co-selling, a synergy is fostered that leads to improved customer outcomes, along with a shared dedication from AWS and its partners.
To maintain the highest industry standards, members of the AWS ISV Accelerate Program undergo a rigorous evaluation process before gaining entry. WatchGuard underwent a comprehensive assessment of its architecture and security measures to ensure the quality and effectiveness of its solutions. Additionally, the program reviewed customer success stories to validate the positive impact across various industry verticals.
Furthermore, WatchGuard’s cybersecurity platform is now listed on AWS Marketplace, an extensive digital catalog featuring numerous software options from independent vendors. This integration allows AWS customers to seamlessly discover, evaluate, purchase, and deploy the WatchGuard platform within their AWS Marketplace accounts, streamlining the procurement process.
Danny Banks, Cloud Marketplaces Lead at WatchGuard, expressed enthusiasm about the company’s inclusion in AWS Marketplace. He emphasized the importance of meeting the growing demand for security tools in cloud marketplaces and providing MSPs with flexibility and accessibility to WatchGuard’s cybersecurity solutions, ultimately empowering them to boost sales.
In conclusion, WatchGuard’s partnership with the AWS ISV Accelerate Program and its availability in AWS Marketplace signifies a significant step towards expanding its cybersecurity offerings to a broader audience while enhancing the procurement experience for AWS customers. By aligning with industry leaders like AWS, WatchGuard is poised to further strengthen its position in the cybersecurity landscape and cater to the evolving needs of technology buyers worldwide.
The article “WatchGuard joins AWS ISV Accelerate Program” was originally published on IT Security Guru.